In this episode of 'Can I Have It In Blue,' Joana Gomes and João Ferreira from Subvisual delve into the intricacies of planning and presenting user research. They discuss their approaches to creating research plans and conducting interviews without over-relying on scripts, emphasizing the importance of curiosity and adaptability. João highlights his intuitive method of using structured yet flexible conversation guides, while Joana shares a more systematic approach informed by specific articles and frameworks. Both underscore the value of conducting interviews, the challenges of avoiding bias, and the necessity of presenting research findings effectively. They also touch on the unique difficulties of conducting research in the Web3 space and the importance of engaging with community feedback while being wary of inherent biases. Concluding with practical advice for newcomers, Joana and João stress the importance of practice and genuine curiosity in making user research insightful and impactful.00:00 Introduction to the Podcast00:23 Starting the User Research Discussion00:40 Planning User Research01:43 Executing User Research Interviews05:38 Structuring the Research Process09:01 Adapting and Personalizing Interviews14:29 Challenges in User Research21:05 Recruiting Participants for Research22:24 Filtering and Evaluating Profiles22:51 Insights from User Interviews23:23 Case Study: Renting Project in Boston24:14 Challenges in Web3 Projects25:59 Importance of Community in Web328:57 Presenting Research Findings33:36 Tips for Effective User Research38:46 The Value of Interviews in Early-Stage Projects42:56 Conclusion and Next StepsLinks:People Nerds article: Not Sure Which User Research Methodology To Use? Start HereBooks:Rocket Surgery Made Easy by Steve KrugDon't Make Me Think by Steve Krug
In this episode of 'Can I Have It In Blue,' Joana Gomes and João Ferreira from Subvisual delve into the intricacies of planning and presenting user research. They discuss their approaches to creating research plans and conducting interviews without over-relying on scripts, emphasizing the importance of curiosity and adaptability. João highlights his intuitive method of using structured yet flexible conversation guides, while Joana shares a more systematic approach informed by specific articles and frameworks. Both underscore the value of conducting interviews, the challenges of avoiding bias, and the necessity of presenting research findings effectively. They also touch on the unique difficulties of conducting research in the Web3 space and the importance of engaging with community feedback while being wary of inherent biases. Concluding with practical advice for newcomers, Joana and João stress the importance of practice and genuine curiosity in making user research insightful and impactful.
00:00 Introduction to the Podcast
00:23 Starting the User Research Discussion
00:40 Planning User Research
01:43 Executing User Research Interviews
05:38 Structuring the Research Process
09:01 Adapting and Personalizing Interviews
14:29 Challenges in User Research
21:05 Recruiting Participants for Research
22:24 Filtering and Evaluating Profiles
22:51 Insights from User Interviews
23:23 Case Study: Renting Project in Boston
24:14 Challenges in Web3 Projects
25:59 Importance of Community in Web3
28:57 Presenting Research Findings
33:36 Tips for Effective User Research
38:46 The Value of Interviews in Early-Stage Projects
42:56 Conclusion and Next Steps
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